A professional and slick booklet can be a brilliant way to promote and showcase your business and its many facets to current and potential clients. They can act as a great intermediate marketing tool between general marketing communication and your website communication, as they can hold a great deal of information in a well-organised way that customers can read in their own time and at their leisure.
The options are endless when it comes to the design and creation of your business booklet, from different sizes, styles, papers and textures. Although the popular brochure printing is commonly used by big companies, a good booklet can also come in a one fold four-sided issue. However, you choose to design it, as long as you keep in mind the purpose of the booklet and the target audience from the offset, it is guaranteed to have the right impact. When we say the purpose this is not simply to relay information, we mean exactly the intent. For example is it to advertise or promote new services, generate new custom or explain processes?
We know that there are many templates and pre-made brochures and booklets out there on the web for you to use and that these can all be a bit overwhelming. So we have gathered our expertise from booklet printing London-wide for many years and used it to give you 3 great tips to help you on your way.
1. Consider your layout
Probably the most important aspect of designing any written marketing publication when it comes to having visual impact is the layout. This is where it is useful to think about your target audience demographics and how they would like to see information. What should strike the reader first and where is important and this is not just on the front cover but on each page. It’s worth playing around with different options on a dummy booklet first.
2. Quality content = quality results
Whatever the content is that you wish to put in your booklet; text, images, charts, pricing tables, order forms, discount pullouts or QR codes, it is absolutely vital that the information is clear, concise, legible and attractive. Use your branding style of font or one that works well with it if you do not have a standard one. Don’t make the text too fussy with different formats and styles as it can seem unprofessional. Too many unrelated or obscure images can also make the booklet busy. But the ultimate key to quality content is proofread thoroughly and probably more than once!
3. Simple is effective
Simplicity in design really is the best way to have a professional outlook. When you know your content and layout plans, it’s important to try out different but simple designs incorporating your branding and logos.
Think about the colours and font sizes as well as the usage of imagery and consider the impact that they will have from the reader or customer’s point of view. Can they understand it? Will it have the desired call to action?
So in short, know your aims before you start then be informative, clear and concise!